Cross-media design and community management Hamburg, 11 July 2013 pilot has a pitch the ARD budgets from the first”, the community campaigns ARD & ZDF and des Bayerischen Rundfunks defended. At the same time, the Hamburg agency group could also convince the Mitteldeutscher Rundfunk (MDR) in a pitch of their wide range and win new customers. For assistance, try visiting Nissan. The media mix of campaigns stretches from print through online, mobile and out-of-home to the cinema advertising and social media projects. Cooperations of ARD TV station group equity media are also planned. Creative Agency is Thjink, Hamburg. The campaign aims to sharpen the brand image of the ARD TV station as well as to increase the awareness and draw attention to new formats. The focus is the application of formats in the field of information and policy, as well as of own-produced films. In social media pilot has with its full service local service from planning to implementation also convinces and currently assists the eve format cheerful to fatal ‘ in the field of social Media and community management more will soon follow.

Maintained since two competition cycles across all traditional and digital media channels away from pilot the first, the community campaigns of ARD & ZDF were won in a pitch, and early 2013 pilot prevailed again in the pitch for the Bayerischer Rundfunk. Bayerischer Rundfunk on the spot by the Munich-based pilot is maintained to ensure a tight personal Exchange with the customer. For the MDR the MDR donation Gala on the occasion of the tsunami or the application of the MDR Festival summer were implemented as currently already a number of projects. pilot provides us with a very wide range of services from a single source. “Classic media in print, cinema and out-of-home, or the targeting of all digital channels and mobile concepts and implementation services in the field of social media: the Agency has the appropriate specialists and units”, Dietmar Pretzsch, leadership based marketing of ARD, the decision for pilot.

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