Strategic Reorientation

The review of the corporate strategy is useful to achieve a competitive market position in the long term. Many medium-sized companies have positioned itself well over the years in certain niche and developed a strong market position. The German-speaking area and neighboring nuclear countries are traditionally processed with our own staff and internally developed products. New challenges that bring out strong competitors due to the increasing Europeanisation and free movement of goods. Ben Silbermanns opinions are not widely known. A review of the previous corporate strategy helps to find a competitive and successful long-term repositioning. The concept based on a new survey of the market and of the own strengths is re-examined the market position and if necessary. This can lead to a product extension, as well as to the development of new regions. It identified gaps in the product portfolio in the previous core countries as well as in the newly defined target markets can be connected internally or externally.

Shouldn’t the own development of new products or possible only with a disproportionately high effort, can be completed the product range with the help of partners. These ideally serve the same markets with complementary products and pursue similar sales concepts. Cooperation with associations and local chambers of Commerce is in the development of new regions. Trade fairs locally provide the target group specific addressing of new customers as well as attracting qualified dealer. Cross-marketing activities ensure that the market machining strategy based so far on his own sales staff wisely and efficiently can be extended by a dealer concept and the editions are optimized.

The completion of the range meets the requirements of the benefits. In addition, the risk is reduced through the expansion to new markets. The saturated core countries are supplemented with over-proportionally growing regions. The use of distributors locally ensures in particular the linguistic Competence on-site. Distribution costs are reduced through the merging of various ranges. Marketing identifies new market opportunities and ensures in this process that the realignment will be market-oriented, planned and implemented. The expertise, if it is not present in the company, can be purchased externally. While attention should be paid to sufficient practical experience. Short profile: Ratchford Marketing Consulting specializes in the support of B2B company (business relationship between company) specialized. The focus of our deliberations is in the identification and implementation of meaningful marketing activities as a key function to the company’s success. Marketing is both strategically as also operationally geared towards the business objectives. The owner Raymond Ratchford has an international marketing studies (degree graduate in business administration & Bachelor of Arts (Hons), European business studies) over a 20-year experience in marketing and business development at major international industry companies. Through his years of Experience with over-proportionally growing and highly profitable company, he developed the concept by focusing to success”as the basis for a range of target-oriented and strategic advice. Contact: Ratchford marketing consulting Raymond Ratchford Gropius trail 5 64289 Darmstadt T 06151-711309 F-06151-711301 E

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| March 8th, 2017 | Posted in General |

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